Today Sita is India’s leading Destination Management Company, the preferred choice for international tour operators sending their clients to India, Nepal, Sri Lanka and Bhutan. It is backed by dedicated market teams with 510 experienced professionals in 21 offices across India, Nepal and Bhutan. The Company focuses on Leisure Groups, Individual Traveller, Special Interest Groups, Charters and Cruises.
Sita became a fully owned subsidiary of Thomas Cook India Limited, which is owned by Fairfax Financial Holdings, a Toronto based financial services holding company.
For the past 2 decades the company achieved a spectacular growth rate. The foreign exchange earnings showed an impressive and unprecedented increase as well. This remarkable progress was the result of adhering to well-defined business principles and goals over the years as well as providing services backed by experience, network and reputation.
A team of nearly 800 trained travel professionals offered round the clock service, throughout a vast network of 30 branch offices located at important tourist destinations in the region, with utmost dedication and commitment. Added to this was an overseas network of eight marketing offices and an excellent rapport with the Government as well as International & Domestic Airlines and Hotels. Being the largest player in this industry helped Sita to enjoy very special rates with hotels all over India.
Sita became a fully owned Indian public limited company and came to be known as Sita World Travel (India) Ltd.
With the opening of a Nepal office, Sita became the only agency with presence in three SAARC countries.
Sita extended its operations and services to include Sri Lanka.
Sita took the initiative and started its first overseas office in Paris, followed by Milan, Frankfurt, London, New York, Stockholm, Barcelona and Lisbon.
Sita’s first office was set up in New Delhi. The company has since worked consistently to be known worldwide as a reliable and efficient Travel and Tourism Company with integrity and best-quality service. With the rapid growth of the incoming tour business, what began with a staff of three people soon made remarkable progress.