Today Sita is India’s leading Destination Management Company, the preferred choice for international tour operators sending their clients to India, Nepal, Sri Lanka and Bhutan. It is backed by dedicated market teams with 510 experienced professionals in 20 offices across India, Nepal, Sri Lanka and Bhutan. The Company focuses on Leisure Groups, Individual Traveller, Special Interest Groups, Charters and Cruises.
Sita became a fully owned subsidiary of Thomas Cook India Limited, which is owned by Fairfax Financial Holdings, a Toronto based financial services holding company.
For the past 2 decades the company achieved a spectacular growth rate. The foreign exchange earnings showed an impressive and unprecedented increase as well. This remarkable progress was the result of adhering to well-defined business principles and goals over the years as well as providing services backed by experience, network and reputation.
A team of nearly 800 trained travel professionals offered round the clock service, throughout a vast network of 30 branch offices located at important tourist destinations in the region, with utmost dedication and commitment. Added to this was an overseas network of eight marketing offices and an excellent rapport with the Government as well as International & Domestic Airlines and Hotels. Being the largest player in this industry helped Sita to enjoy very special rates with hotels all over India.
Sita became a fully owned Indian public limited company and came to be known as Sita World Travel (India) Ltd.
With the opening of a Nepal office, Sita became the only agency with presence in three SAARC countries.
Sita extended its operations and services to include Sri Lanka.
Sita took the initiative and started its first overseas office in Paris, followed by Milan, Frankfurt, London, New York, Stockholm, Barcelona and Lisbon.
Foreseeing a policy of Indianisation, Sita was converted into a private limited company under the guidelines of the Companies Act 1956 and came to be known as Sita World Travel (India). Pvt. Ltd. With the rapid growth of the incoming tours business. What began with a staff of three people soon made remarkable progress.
The Chairman Emeritus, Mr. Inder Sharma, set up the first office at New Delhi. Sita has since worked consistently to be known worldwide as a reliable and efficient Travel and Tourism Company with integrity and best-quality service.
New York: a bicycle tour arranged by John C. Dengler set the pace for a small company called Students International Travel Association. The company soon became popularly known by its acronym – Sita – and launched itself into the orbit of world travel. After resounding success in the U.S.A., Sita looked beyond the Atlantic to Europe and Asia, to India.