Company Profile

Sita is India’s leading Destination Management Company and the most awarded travel company in India.

In existence for over 57 years, Sita offers tailor-made travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated market teams with 460 experienced professionals across 23 offices; the company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.

Our professionals have a passion for their locale and the willingness to always go the extra mile. Sita has received many awards and recognition as a top achiever in the industry.


Why Sita

The Sita difference can be seen in everything we offer, a strong region-wide infrastructure, expert ground operations, best guide panel to deliver authentic, highly creative destination experience and the ability to obtain preferred rates and conditions while continuously educating suppliers on clients’ needs, quality controls to ensure delivery as promised.

Matthias Schwotzer

Managing Director, Marco Polo Reisen GmbH

Laura Kutter

Founder Partner, Tour de Sens


Managing Director, Adventure Specialist Netherlands

Our value proposition

  • A 56 year old legacy with knowledge, experience and destination expertise.
  • Assistance to help you build and make the best product selection in the sub-continent.
  • Sita’s long standing relationship with hotels, delivering the highest number of room nights, ensures that we enjoy preferred rates and allocations.
  • A full range of product options – document packs, meet and assist services at all major airports and railway stations in the sub-continent.
  • Truly authentic and sustainable travel experience through the Destination Knowledge Centre.
  • Upto twenty four hours turnaround time on standard requests.
  • Comprehensive assistance with your brochure, a well written copy, high resolution images and supplier coordination.
  • 24 x 7 assistance available nationwide.
  • Public Liability Insurance.
  • Regular updates on existing or new product options, destination update and special offers.

Vision & Mission


Sita’s vision is to grow with a well-diversified business portfolio, creating new trends and being innovative, whilst demonstrating a commitment to sustainability and social responsibility.


Sita aims for the best quality products and services and high customer and employee satisfaction combined with healthy growth and sustainable profitability.

Our Network

India & South Asia


Our People


Sita aims to be a trusted organisation for people all over the world as a business partner for providers and resellers of destination services.


Everyone at Sita has a particular passion for travelling and experiencing and we work together to share that passion with our travelers.


Sita has an incomparable aura that makes our brand so authentic and unique. And it’s our authenticity that arouses customer desires; the customer too wants to sample the Sita legend with its promise of an unforgettable experience.