Corporate Responsibility

At the core of Sita’s vision to be the world’s first choice as a travel and destination management Services Company, is the imperative for sustainable growth. To Sita, Corporate Responsibility is an integral part of its core business activity and the moral attitude that it brings to its activities. We have endeavored to integrate Corporate Responsibility as a coarnerstone in our corporate strategy.

Sita aims at minimizing the adverse impacts of tourist travel and maximizing its positive effects.

Sita has been awarded for its Corporate Responsibility initiatives with the PATA 2010 Gold Award for Child Protection Workshops and 2010-2011 National Tourism Award for Responible Tourism Project- Empowerment of Women through Literacy India & Fair Trade.

CSR Policy

Education and Employability

Imparting focused Travel & Tourism Trade related Diplomas / Degree courses to young adults from Economically Backward families (Economically Backward).

Health and Sanitation

Address lack of hygiene and sanitation facilities at tourist spots pan India or on highways en-route to these tourist spots.

Rural / Tribal Area Development

Interventions for relevant target groups, ensuring diversity and giving preference to underprivileged women in needy and deserving communities inhabiting urban / rural India.

Emergency Relief Funds

Setting up a fund for unforeseen natural calamities.

Women’s Empowerment Principles
– A UN Initiative

TCI Signs up to the ‘Women’s Empowerment Principles’ – A UN Women Initiative
Travel Corporation India has become a signatory to The ‘Women’s Empowerment Principles’ – A UN Women Initiative. The Women’s Empowerment Principles (WEPs) are a primary vehicle for corporate delivery on gender equality dimensions of the 2030 agenda and the United Nations Sustainable Development Goals.

As an extension of its Corporate Responsibility, Travel Corporation India (TCI) has signed up to the ‘Women’s Empowerment Principles’ – A UN Women initiative to support gender equality in the workplace, marketplace and the community. Women Empowerment remains one of TCI’s core Corporate Responsibility initiatives.

The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.

To achieve the most efficient, effective and sustainable implementation of the Principles by a signatory company, 7 Principles have been highlighted:

  • High-Level Corporate Leadership.
  • Treat all Women and Men Fairly at Work without Discrimination.
  • Employee Health, Well-Being and Safety.
  • Education and training for career advancement.
  • Enterprise development, supply chain and marketing practices.
  • Community initiatives and advocacy.
  • Measurement and Reporting.

CSR Certified


Sita is the first Indian DMC to be awarded the CSR Committed Seal from TourCert.

TourCert is a private German, non-governmental and not-for-profit organisation which awards the CSR Committed Seal for Sustainability and Corporate Responsibility in tourism.

Sita qualified the certification process which spanned across several requirement criterias and met the legal, social and environmental requirements of the core business.

Sita is now officially recognised as a TourCert agency.

The Code


Sita is a signatory to The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. The Code is an instrument of self-regulation and corporate social responsibility that provides increased protection to children from sexual exploitation in travel and tourism.

The Code Secretariat is based in New York. The Code of Conduct was originally elaborated by ECPAT Sweden, a member of ECPAT International and the UN World Tourism Organisation (UNWTO), was developed for tour operators but as an efficient instrument, the Code of Conduct was quickly adopted by different kinds of businesses in travel and tourism.

Child Protection

As part of its Corporate Responsibility programme the Company conducted workshops in India in 2009 and 2010 with the core objective to enhance awareness amongst the various stakeholders of the tourism industry in Kerala and Goa to sensitise hotel partners and suppliers about the vulnerability of children to sexual exploitation.

The workshops were organised in co-operation with Equations, the Indian affiliate of ECPAT (End Child Prostitution, Child Pornography And Trafficking of Children for Sexual Purposes – an NGO with International links) and with Child Rights Goa (CRG) who Sita continues to partner with for this initiative.

Sita has been awarded with the PATA 2010 Gold Award for this initiative which is a first by any travel company in India.

Sustainability Guidelines

Sita gives strong preference to excursions which take environmental, social and economic impacts into due account and which foster a more sustainable tourism.

In doing so, Sita has drafted a Sustainability Guideline based on 6 questions that need to be addressed before recommending a tour to clients:

Whether the excursion:

  • Is respectful in encounters with local traditions.
  • Is caring for the environment.
  • Is caring for animal welfare.
  • Is providing economic benefits to local communities.
  • Is providing a fair working environment and employing qualified staff.
  • Is ensuring customer awareness.

Run for Nepal with Sita

The Sita team and its friends and partners participated in the: Sita and You – Walk, Run or Cycle to raise money for Sita’s Nepal Relief Fund on 17 May, 2015.

The event took place in Gurgaon, Jaipur, Cochin and Goa.

To view the photo gallery – click here – Run For Nepal

Neeraj Bhatt, Head of Operations & Business Development at Sita belongs to Nepal and took the lead on this initiative along with Deenam Lamichhane our General Manager in Nepal.

For any queries please email them at:

Beat Plastic Pollution

In an effort to align with the global sustainability efforts the company joined the Beat Plastic Pollution drive. As a first step towards this good cause, plastic in the form of water bottles
has been banned within the organisation. An Aluminium Water Tumbler has been designed as a special handout for all employees to place on their work stations and use for consuming water. This move is part of the company’s continuous effort to conserve the environment and encourage a sustainable lifestyle.

Jute Bags

Literacy India also helps produce Jute bags for Sita. The Bag is a multi-utility product that can be used for both official and personal use and is backed by a sustainability story. This year Beat Plastic Pollution is the theme for World Environment Day and this bag is in line with the theme and it negates the use of plastic.

The materials used to make the bag are Jute and Denim. Jute is an organic, eco-friendly, bio- degradable material which is completely recyclable. The denim used in the bag is cotton based, thus is bio-degradable and eco-friendly as well.

3 women gain their livelihood at Literacy India by making a single bag; 1 makes the denim flap, 1 makes the strap and the third one assembles it as one final product. These women earn their daily wages after being gainfully employed through this sustainable livelihood project.

Human Rights

Sita is committed to operate with respect for human rights. Sita conducted a project on human rights due diligence in the Indian tourism industry in October 2013.

Sita is the first Destination Management Company in India to conduct this project in the Tourism Industry.

Through this project Sita aimed to assess and analyse the human rights context of its operations in India and the impacts our activities and business relationships can and do have on human rights.

The objective of the project was to:

  • Provide Sita with a more precise understanding of the human rights context of its operations and business relationships in India and the actual or potential human rights impacts it may cause, contribute to, or be linked to, as well as existing measures being taken to address them.
  • Identify possible mitigating measures and means to enhance access to remedy.
  • Generate a process which engages management and stakeholders at a corporate and destination level, at an on-going level, that can be embedded into Sita’s business practice.

We thank all our partners who were a part of this project in India.

Literacy India

Sita has been working with a non-profit organization, Literacy India as an extension of its Corporate Social Responsibility initiative. Literacy India is based in Gurgaon, Haryana.

Literacy India works with the objective of empowering underprivileged children and women by making them self-sufficient. They focus on bringing about a qualitative change in the lives of underprivileged children by giving a different meaning to education. Literacy India provides diverse education support to children from underprivileged communities, breaking the cycle of poverty by building trust and awareness, teaching about personal grooming, providing role models, producing street plays, identifying local social problems, along with more traditional classrooms schooling, adult literacy classes, sponsorship and vocational training.

They also support an independent Paper Unit where paper is recycled by women from the surrounding villages, who have been taught the skill to help them earn a living.

Sita supports Literacy India’s noble cause by giving them several projects to help empower women.
Through these project, underprivileged women are given an opportunity to gain employment and develop their skill further to sustain their livelihood.

To view a video please click here.

Nepal Relief Fund Project

Sita worked with Abari a socially oriented research, design and construction firm based in Nepal to rebuild a classroom block at Saraswati Secondary School at Dhulikhel as a part of its CSR Project using the Nepal Relief Fund that was generously donated by our colleagues, partners and family to support the people affected by the devastating earthquake on April 25, 2015.

Sita journeyed with Abari every step of the way, from the bamboo truss for both classrooms being put up, to the lime plaster process to soling and concrete filling of the floor to bamboo cut pieces and preparatory work for metal brackets for the roof truss to classrooms rooftops being put up. It has been a journey of knowledge, understanding and has given us a deeper meaning to sustainability. The new classroom block is earthquake resistant.

The big day came on 26 February, 2017 when the classroom block was officially handed over to the school authorities in a ceremony at the School.

Thank you to all members who donated towards this cause and a big thank you to the Sita Nepal team for coordinating this project.

Good luck Saraswati Secondary School.

To view picture gallery, click here

Spiti Initiative

Sita took up a Corporate Responsibility Initiative in the high altitude cold desert of Spiti in the Himalayas in August 2012, to build a Solar Bath for a Buddhist nunnery in Spiti.

The solar bath was built in association with Ecosphere, a local social enterprise supported by eco-tourism. Ecosphere provides diverse income generating opportunities to Spiti’s remote mountain community along with working on various green energy alternatives and conservation initiatives. The Sita team spent two weeks in Spiti to build the bath. The team travelled by public transport to minimize the carbon footprints of their travel.

Women in Spiti don’t have a designated bathing area in the house. During the 6 month long winter, large quantities of fuel wood are burned to keep the houses warm and to heat water leading to high carbon emissions, especially those of black carbon which causes temperature changes leading to a variety of negative environmental impacts on humans, plants and animal ecosystems. But there is abundance of sunny days, when Solar Baths play a positive role. Solar Baths not only cut down carbon emissions and fuel wood consumption but also enhance the personal hygiene of the womenfolk. Sita hopes to contribute by making a positive impact on the lives of these women.

The beneficiary of this initiative is the Pangmo Nunnery of Spiti located in a village of Pangmo. The village has about 25 homes with 150 people and a primary school.

This initiative is a reflection of the organisations commitment towards making a positive impact towards our surroundings and the people that it encompasses.

Ambulance at Amber Fort

As a part of our Corporate Social Responsibility (CSR) endeavour, Sita donated an ambulance at the Amber Fort for any medical assistance around the clock, to the Amber Development Authority.

In a formal ceremony, during the “Jaipur by Nite Festival,” the vehicle was handed over to Mrs Usha Punia, Honourable Minister of State for Tourism, Government of Rajasthan on August 2, 2008 at Jaipur. Present at the occasion were senior members of the Government from the Ministry of Tourism, Art & Culture.

This initiative gives the Company immense pride as it gives an opportunity to reach out to tourists who alternatively had no option of medical assistance at Amber, where the need for the same had been felt for a long time now.

The upkeep and maintenance of the ambulance will be the responsibility of the Amber Development Authority.

Jaipur Tourist Vehicle

As an extension of its Corporate Responsibility initiative, Sita donated a Toyota Innova to the Government of Rajasthan to serve as a Tourist Assistance Force Vehicle for the outlook of tourists in Jaipur.

On the occasion of World Tourism Day, September 27, 2012, the Sita branded vehicle was handed over to Smt. Bina Kak, Hon’ble Minister of Tourism, Government of Rajasthan, during a formal ceremony at Albert Hall in Jaipur. Present at the occasion were senior members of the Government from the Ministry of Tourism, Art & Culture.

The Tourist Assistance Force Vehicle patrols around areas of tourist attraction in Jaipur and is available for any assistance required by the tourists.