About us

About Us

62 Years of Legacy and Expertise
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ESTABLISHED IN 1963

Today, Sita operates as a brand of Travel Corporation India Ltd., which is a step-down subsidiary of Fairfax Financial Holdings Limited - an organization renowned and trusted for its exceptional value, reliability, and financial strength.

As the preferred travel company for India, Nepal, Bhutan, and Sri Lanka, Sita offers a diverse portfolio including private custom tours, guided groups, charters, and special interest travel. Our operations are backed by dedicated market specialists who provide consultative, personalized service and insightful cultural interpretations drawn from firsthand experience, ensuring authentic local encounters. With access to preferred rates, a qualified panel of guides who reveal each destination’s true character, and a robust regional infrastructure, we deliver seamless travel experiences. Sustainability is central to our approach, and our strong financial foundation offers clients peace of mind.

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Global
Recognition

sustainable

Sustainable
Travel

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Unforgettable
Experiences

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Empowering
Exploration

Vision

To expand through a well-diversified business portfolio, setting new trends and embracing innovation, all while maintaining a strong commitment to sustainability and social responsibility.

Mission

To deliver top-quality products and services, ensuring high satisfaction for both customers and employees, while achieving healthy growth and sustainable profitability.

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Our Network

With more than 60 years of expertise, Sita delivers tailor-made travel services across India, Nepal, Bhutan, and Sri Lanka through 29 regional offices.
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Our Timeline

1963
Sita opened its first office in New Delhi, establishing itself as a reliable and efficient travel and tourism company known for integrity and top-quality service.
1972
Sita launched its first overseas office in Paris, followed by expansions into Milan, Frankfurt, London, New York, Stockholm, Barcelona, and Lisbon.
1982
Sita expanded its services to include Sri Lanka.
1984
With the opening of an office in Nepal, Sita became the only travel agency with a presence in three SAARC countries.
1993
Sita transitioned into a fully owned Indian public limited company, rebranded as Sita World Travel (India) Ltd.
1994
A dedicated team of nearly 800 trained travel professionals delivered round-the-clock service across a network of 30 branch offices in key tourist destinations.
1995
Over two decades, Sita experienced remarkable growth, with foreign exchange earnings showing impressive and unprecedented increases.
2015
Sita became a fully owned subsidiary of Thomas Cook India Limited, itself owned by Fairfax Financial Holdings, a Toronto-based financial services company.
2025
Today, Sita stands as India’s leading Destination Management Company and the most awarded travel company in the country.
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Why
Choose Us

With extensive regional expertise and a passion for creating unique experiences, we make every journey through India, Nepal, Bhutan, and Sri Lanka seamless, enriching, and truly unforgettable.
Memorable Journeys
With decades of expertise in crafting immersive travel experiences across South Asia, we go beyond expectations to design journeys rich in meaning, connection, and lasting memories.
Personalized Service
From the first inquiry to the journey’s conclusion, we provide flexible, tailored itineraries and attentive support customized to your travel style and needs.
Local Expertise
Our dedicated teams across India, Nepal, Bhutan, and Sri Lanka offer deep local knowledge, delivering authentic experiences, smooth operations, and insightful cultural perspectives.
Trusted Partner
Known for reliability and meticulous attention to detail, we are a preferred regional partner committed to your comfort, safety, and peace of mind.