Sita, India’s leading Destination Management Company offers travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated local teams with over 400 experienced professionals across 25 offices. Our people have a passion for their locale and the willingness to always go the extra mile. The company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.

Building on a foundation of integrity, commitment and service excellence, sustainability is a priority in every aspect of the organisational operation with defined tactics and principles. The company’s success lies firmly grounded in the belief that its activities must be rewarding for all the stakeholders and partners.

Sita has received many awards and acclaim, as a testimony to its excellence.


Get Inspired

Welcome to Our Travel Laboratory where ideas are transformed into authentic local and Out of the Ordinary Experience.

The Destination Knowledge Centre (DKC), first of its kind in the travel industry, was formed with a couple of internal travel specialists, people with varied interests ranging from anthropology, art, food, pottery, music to painting, reading & writing. A bit of a maverick seekers’ club, if you may call it that! We have evolved into quite a laboratory over the last couple of years, catering to unique experiences for the inquisitive savvy traveller. The DKC with extensive local know how and expertise discovers, explores, travels and designs programmes that are for seekers of authentic and sustainable life experiences.

Our Explorers travel almost every month of the year covering thousands of miles across the compelling stories, new knowledge, new skills and to connect with locals. We realise that “No matter how good or wise we are, locals always know the best kept secrets”. The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists & collectors, designers; all passionate about their town or culture or are just interesting conversationalists! We call them “Friends of the Company” who are not necessarily from the travel business. Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.

Travellers today are seeking a deeper meaning to what they do and how they explore the many facets of the world. Personal values such as responsibility, fairness, knowledge, sustainability and time are increasingly important to them. They are looking at experiencing this new way of travel and searching for deep insights into different traditions and cultures, enabling authentic encounters that can provide lasting experiences to them. Indeed the Future of Travel is “Experiences.”

Travel Ideas

Rajasthan in Style
Classic Gujarat
Jewels of the Himalayas


Sita’s top 5 Must-See World Heritage Sites in India

India, with a rich cultural and historical heritage, has left an indelible mark on the world. Every corner of the country has a unique story to tell, and every monument

Unleash the Colours of Spring with the vibrant festivals of India

Spring is one of the most anticipated seasons in India, and for good reason. After the cold winters, the country transforms into a vibrant and blooming paradise, making it an

5 surprising facts that you didn’t know about the HornBill Festival

Since the year 2000, the Hornbill festival in Kohima, the capital city of Nagaland, has been an annual affair. Every year, from December 1 to 10, the festival celebrates the


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