Indian subcontinent’s
Leading Destination Management Company
Delivering Experiences since 1963 India, Nepal, Bhutan & Sri Lanka Reputation, Knowledge and Destination Expertise Most Awarded Travel Company in India Commitment to Excellence Our People
Reliable, Passionate and Authentic Our Network 24 offices throughout the Indian subcontinent

Safe Travel


Sita Wins Gold Award for Sustaining Employees and Communities through the Pandemic – 2021 at WTM London

It means the world to us to be recognized by our peers across the globe for our humble efforts during the pandemic, in keeping our staff and community thriving, not just economically but also emotionally. The award motivates us further to continue our endeavours with greater determination on the path to achieve sustainability.

We believe responsible companies inculcate responsible ethics.

The Sita team welcomes you back to India

Tourist Visas will now be granted to foreigners coming to India through chartered flights with effect from October 15, 2021. Foreign tourists travelling to India by flights other than chartered aircraft would be able to do so with effect from November 15, 2021 on fresh tourist visas.

Sita, India’s leading Destination Management Company offers travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated local teams with over 400 experienced professionals across 23 offices. Our people have a passion for their locale and the willingness to always go the extra mile. The company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.

Building on a foundation of integrity, commitment and service excellence, sustainability is a priority in every aspect of the organisational operation with defined tactics and principles. The company’s success lies firmly grounded in the belief that its activities must be rewarding for all the stakeholders and partners.

Sita has received many awards and acclaim, as a testimony to its excellence.


Get Inspired

Welcome to Our Travel Laboratory where ideas are transformed into authentic local and Out of the Ordinary Experience.

The Destination Knowledge Centre (DKC), first of its kind in the travel industry, was formed with a couple of internal travel specialists, people with varied interests ranging from anthropology, art, food, pottery, music to painting, reading & writing. A bit of a maverick seekers’ club, if you may call it that! We have evolved into quite a laboratory over the last couple of years, catering to unique experiences for the inquisitive savvy traveller. The DKC with extensive local know how and expertise discovers, explores, travels and designs programmes that are for seekers of authentic and sustainable life experiences.

Our Explorers travel almost every month of the year covering thousands of miles across the compelling stories, new knowledge, new skills and to connect with locals. We realise that “No matter how good or wise we are, locals always know the best kept secrets”. The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists & collectors, designers; all passionate about their town or culture or are just interesting conversationalists! We call them “Friends of the Company” who are not necessarily from the travel business. Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.

Travellers today are seeking a deeper meaning to what they do and how they explore the many facets of the world. Personal values such as responsibility, fairness, knowledge, sustainability and time are increasingly important to them. They are looking at experiencing this new way of travel and searching for deep insights into different traditions and cultures, enabling authentic encounters that can provide lasting experiences to them. Indeed the Future of Travel is “Experiences.”

Travel Ideas

Rajasthan in Style
Classic Gujarat
Jewels of the Himalayas


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