South Asia's Largest Destination Management Company Legacy of more than 50 years India, Nepal, Sri Lanka & Bhutan knowledge, experience and destination expertise Most Awarded Travel Company in India Our People
445 professionals sharing an absolute passion for their destination Our Network 23 Offices across India & South Asia

Safe Travel


Sita, India’s leading Destination Management Company offers travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated local teams with over 400 experienced professionals across 23 offices. Our people have a passion for their locale and the willingness to always go the extra mile. The company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.

Building on a foundation of integrity, commitment and service excellence, sustainability is a priority in every aspect of the organisational operation with defined tactics and principles. The company’s success lies firmly grounded in the belief that its activities must be rewarding for all the stakeholders and partners.

Sita has received many awards and acclaim, as a testimony to its excellence.


Get Inspired

Welcome to Our Travel Laboratory where ideas are transformed into authentic local and Out of the Ordinary Experience.

The Destination Knowledge Centre (DKC), first of its kind in the travel industry, was formed with a couple of internal travel specialists, people with varied interests ranging from anthropology, art, food, pottery, music to painting, reading & writing. A bit of a maverick seekers’ club, if you may call it that! We have evolved into quite a laboratory over the last couple of years, catering to unique experiences for the inquisitive savvy traveller. The DKC with extensive local know how and expertise discovers, explores, travels and designs programmes that are for seekers of authentic and sustainable life experiences.

Our Explorers travel almost every month of the year covering thousands of miles across the compelling stories, new knowledge, new skills and to connect with locals. We realise that “No matter how good or wise we are, locals always know the best kept secrets”. The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists & collectors, designers; all passionate about their town or culture or are just interesting conversationalists! We call them “Friends of the Company” who are not necessarily from the travel business. Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.

Travellers today are seeking a deeper meaning to what they do and how they explore the many facets of the world. Personal values such as responsibility, fairness, knowledge, sustainability and time are increasingly important to them. They are looking at experiencing this new way of travel and searching for deep insights into different traditions and cultures, enabling authentic encounters that can provide lasting experiences to them. Indeed the Future of Travel is “Experiences.”

Travel Ideas

Rajasthan in Style
Classic Gujarat
Jewels of the Himalayas


5 Things to watch out for this month with Sita

Staying connected with Sita and journeying together with us through India, Nepal, Sri Lanka and Bhutan is an experience you can’t miss, even now. Here…

Shopping in India to Market, to Market

If there is one place to experience India’s diversity, one need not look beyond the local markets in the country. A cacophonous rhythm of people…

A Thousand Miles Journey – From UK to Mumbai: In Conversation with Anjali Pathak, Chef and Food Writer

Anjali Pathak is a Chef and Food writer. Most importantly, she is a passionate teacher of the culinary arts. She grew up fully immersed in…



Authentic travel stories, up-close and personal.
All our videos are shot and edited in-house – enjoy!
Our monthly newsletter, Art of Travel – get inspired.