Since the year 2000, the Hornbill festival in Kohima, the capital city of Nagaland, has been an annual affair. Every year, from December 1 to 10, the festival celebrates the
Sita, India’s leading Destination Management Company offers travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated local teams with over 400 experienced professionals across 23 offices. Our people have a passion for their locale and the willingness to always go the extra mile. The company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.
Building on a foundation of integrity, commitment and service excellence, sustainability is a priority in every aspect of the organisational operation with defined tactics and principles. The company’s success lies firmly grounded in the belief that its activities must be rewarding for all the stakeholders and partners.
Sita has received many awards and acclaim, as a testimony to its excellence.
North India is a heady concoction of sights and sounds dripping in vivid hues of history.
The land of temples, jasmine flowers, coconut curries, silk sarees, sandalwood and the devout!
In the fertile delta of the river ganges, flourished ancient kingdoms and centres of learning.
The west is defined by a multitude of influences apparent in everyday life.
Nepal, Bhutan and Sri Lanka are culturally very akin to India, yet quite distinct in their identities and ethos.
Welcome to Our Travel Laboratory where ideas are transformed into authentic local and Out of the Ordinary Experience.
The Destination Knowledge Centre (DKC), first of its kind in the travel industry, was formed with a couple of internal travel specialists, people with varied interests ranging from anthropology, art, food, pottery, music to painting, reading & writing. A bit of a maverick seekers’ club, if you may call it that! We have evolved into quite a laboratory over the last couple of years, catering to unique experiences for the inquisitive savvy traveller. The DKC with extensive local know how and expertise discovers, explores, travels and designs programmes that are for seekers of authentic and sustainable life experiences.
Our Explorers travel almost every month of the year covering thousands of miles across the compelling stories, new knowledge, new skills and to connect with locals. We realise that “No matter how good or wise we are, locals always know the best kept secrets”. The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists & collectors, designers; all passionate about their town or culture or are just interesting conversationalists! We call them “Friends of the Company” who are not necessarily from the travel business. Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.
Travellers today are seeking a deeper meaning to what they do and how they explore the many facets of the world. Personal values such as responsibility, fairness, knowledge, sustainability and time are increasingly important to them. They are looking at experiencing this new way of travel and searching for deep insights into different traditions and cultures, enabling authentic encounters that can provide lasting experiences to them. Indeed the Future of Travel is “Experiences.”