Sita is the inbound travel brand of Travel Corporation (India) Limited, a step-down subsidiary of Fairfax Financial Holdings Limited, a globally respected organization recognized for its financial strength, stability, and long-term commitment.
As a leading destination management company for India, Nepal, Bhutan, and Sri Lanka, Sita partners with tour operators worldwide to deliver private tailor-made journeys, escorted tours, series departures, charter operations, and special interest programmes.
Our teams combine deep destination expertise with a consultative approach, helping partners design experiences that reflect local culture, authenticity, and traveller expectations. Supported by an extensive regional infrastructure, preferred supplier partnerships, and a carefully selected network of professional guides, we ensure seamless delivery and consistent service standards across the region.
Sustainability remains an integral part of our business, while our strong operational capabilities and financial backing provide the confidence and peace of mind that our partners value.
To expand through a well-diversified business portfolio, setting new trends and embracing innovation, all while maintaining a strong commitment to sustainability and social responsibility.
To deliver top-quality products and services, ensuring high satisfaction for both customers and employees, while achieving healthy growth and sustainable profitability.
No other DMC matches our on-the-ground footprint.
Sita opened its first office in New Delhi, establishing itself as a reliable and efficient travel and tourism company known for integrity and top-quality service.
Sita launched its first overseas office in Paris, followed by expansions into Milan, Frankfurt, London, New York, Stockholm, Barcelona, and Lisbon.
Sita expanded its services to include Sri Lanka.
With the opening of an office in Nepal, Sita became the only travel agency with a presence in three SAARC countries.
Sita transitioned into a fully owned Indian public limited company, rebranded as Sita World Travel (India) Ltd.
A dedicated team of nearly 800 trained travel professionals delivered round-the-clock service across a network of 30 branch offices in key tourist destinations.
Over two decades, Sita experienced remarkable growth, with foreign exchange earnings showing impressive and unprecedented increases.
Sita became a fully owned subsidiary of Thomas Cook India Limited, itself owned by Fairfax Financial Holdings, a Toronto-based financial services company.
Today, Sita stands as South Asia’s leading Destination Management Company and the most awarded travel company in the country.
With decades of expertise in crafting immersive travel experiences across South Asia, we go beyond expectations to design journeys rich in meaning, connection, and lasting memories.
From the first inquiry to the journey’s conclusion, we provide flexible, tailored itineraries and attentive support customized to your travel style and needs.
Our dedicated teams across India, Nepal, Bhutan, and Sri Lanka offer deep local knowledge, delivering authentic experiences, smooth operations, and insightful cultural perspectives.
Known for reliability and meticulous attention to detail, we are a preferred regional partner committed to your comfort, safety, and peace of mind.
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