Sustainability & Us

A Journey Towards Change

We deliver travel experiences that are enriching and socially, environmentally, and economically responsible. Transparency and collaboration shape every relationship.

Corporate Social Responsibility is integral to our ethos. By partnering with like-minded organizations, we have pioneered sustainability practices in the industry, introducing the first measurable sustainability framework.

Certification

We are Travelife Certified

Sita has received the Travelife Certified Award. The award is a recognition for the long-term efforts and frontrunner position of Travel Corporation India Ltd regarding sustainability and Corporate Social Responsibility.

Global Goals

UN Sustainable Development Goals

The UN Sustainable Development Goals provide a framework for collective action to tackle global issues such as poverty, gender equality and climate change.

Sita's Sustainable Tourism Policy focuses on 6 of these 17 goals.

View Policy

Climate Action

Glasgow Declaration Signatory

Sita has become a signatory of the Glasgow Declaration, committing to deliver plans aligned with the pathways to cut tourism emissions in half over the next decade and reach Net Zero emissions as soon as possible before 2050.

The Glasgow Declaration on Climate Action in Tourism unites travel and tourism behind a common set of pathways for climate action, aligning the sector with global commitments.

UN Initiative

Women's Empowerment Principles

The company is a signatory to The Women's Empowerment Principles – A UN Women Initiative. The WEPs are a primary vehicle for corporate delivery on gender equality dimensions of the 2030 agenda.

As an extension of its Corporate Responsibility, the company supports gender equality in the workplace, marketplace and the community.

Bottle for Change

Global Tourism Plastics Initiative

We are a signatory to Global Tourism Plastics Initiative that unites the tourism sector behind a common vision to address the root causes of plastic pollution. It enables businesses, governments and other tourism stakeholders to lead by example in the shift towards a circular economy of plastics.

Ministry of Tourism

Travel For Life Pledge

In an effort to further strengthen our commitment to ensuring a better travel product, a fairer tourist industry and a more sustainable world, the company has signed the Travel For Life Pledge, an initiative by the Ministry of Tourism.

As a forward-thinking travel company, by signing the pledge we are further reinforcing our commitment towards sustainability.

Responsible Tourism

Responsible Traveller Guidelines

The company has signed the Responsible Traveller Guidelines created by the Responsible Tourism Society of India and adopted by the Ministry of Tourism, Government of India. As a signatory the company will opt for sustainable tourism, explore lesser-known destinations, respect local customs, promote conservation, and advocate responsible travel.

CSR Certified

Sita is TourCert certified and proud to be India's first DMC to be awarded the CSR Committed Seal. Travel for Tomorrow means making the travel industry fit for the future.

All TourCert criteria are based on the international quality and environmental management standards according to the ISO and EMAS as well as the ISO guidelines for corporate responsibility (ISO 26000).

The Code

Sita is a proud signatory to The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. The Code works to end the sexual exploitation of children in travel and tourism by creating a knowledgeable and well-trained tourism industry that can recognise and prevent potential abuse.

Past Initiatives

01Literacy India

02Beat Plastic Pollution

03Ambulance at Amber Fort

04Jaipur Tourist Vehicle

05Child Protection

06Run for Nepal

07Nepal Relief Fund

08Human Rights

09Spiti Initiative

Education

Literacy India

Sita has been working with a non-profit organization, Literacy India as an extension of its Corporate Social Responsibility initiative. Literacy India is based in Gurgaon, Haryana.

Literacy India works with the objective of empowering underprivileged children and women by making them self-sufficient. They focus on bringing about a qualitative change in the lives of underprivileged children by giving a different meaning to education.

Sita supports Literacy India's noble cause by giving them several projects to help empower women.

Watch Video

Environment

Beat Plastic Pollution

In an effort to align with the global sustainability efforts the company joined the Beat Plastic Pollution drive. Plastic in the form of water bottles has been banned within the organisation.

An Aluminium Water Tumbler has been designed as a special handout for all employees to place on their work stations and use for consuming water.

Community

Ambulance at Amber Fort

Sita donated an ambulance at the Amber Fort for any medical assistance around the clock, to the Amber Development Authority.

In a formal ceremony during the “Jaipur by Nite Festival,” the vehicle was handed over to Mrs Usha Punia, Honourable Minister of State for Tourism, Government of Rajasthan on August 2, 2008.

Community

Jaipur Tourist Vehicle

Sita donated a Toyota Innova to the Government of Rajasthan to serve as a Tourist Assistance Force Vehicle for tourists in Jaipur.

On World Tourism Day, September 27, 2012, the vehicle was handed over to Smt. Bina Kak, Hon'ble Minister of Tourism, Government of Rajasthan.

Child Safety

Child Protection

The Company conducted workshops in India in 2009 and 2010 to enhance awareness in Kerala and Goa about the vulnerability of children to sexual exploitation in tourism.

Sita received the PATA 2010 Gold Award for this initiative – a first by any travel company in India.

Relief

Run for Nepal

The Sita team participated in Walk, Run or Cycle to raise money for Sita's Nepal Relief Fund on 17 May, 2015. Events in Gurgaon, Jaipur, Cochin and Goa.

Watch Video

Relief

Nepal Relief Fund

Sita worked with Abari to rebuild a classroom block at Saraswati Secondary School at Dhulikhel using the Nepal Relief Fund after the devastating earthquake on April 25, 2015.

The earthquake-resistant classroom block was handed over on 26 February 2017.

Rights

Human Rights

Sita conducted a project on human rights due diligence in the Indian tourism industry in October 2013 – the first DMC in India to do so.

The project assessed and analysed the human rights context of operations and business relationships in India.

Green Energy

Spiti Initiative

Sita built a Solar Bath for a Buddhist nunnery in the high altitude cold desert of Spiti in 2012, in association with Ecosphere.

Solar Baths cut down carbon emissions and enhance the personal hygiene of the womenfolk at the Pangmo Nunnery.

Download our Sustainability Report.

Download Report